To mark Give Like Dolly Day (25/09), Country To Country Festival is delighted to announce a new partnership with Dolly Parton’s Imagination Library UK. The partnership will support its book gifting programme, which is devoted to inspiring a love of reading in young children everywhere.
£1* will be added to every C2C 2027 day ticket and £2* to every weekend ticket, with all proceeds going directly to Imagination Library, providing children aged 0-5 with free age-appropriate books every month.
C2C is Europe’s biggest country music festival and will take place from 12 to 14 March 2027 at The O2 in London, the OVO Hydro in Glasgow and Manchester’s AO Arena. Across the three-day festival, the events are expected to welcome nearly 90,000 country music fans.
Give Like Dolly Day is a global celebration of Dolly Parton’s lifelong commitment to giving back, encouraging people and organisations around the world to support causes that matter to them.
“We are absolutely delighted that C2C has chosen to support Dolly Parton’s Imagination Library. Dolly’s music means so much to the country music community, and it feels incredibly special to have C2C and its fans helping to continue another important part of her legacy,” says Clare Cook, Director of Fundraising and Communications, The Dollywood Foundation UK, home of Dolly Parton’s Imagination Library.
“Dolly believed passionately that every child should have the chance to dream big. Through her Imagination Library, children receive a carefully selected book in the post every month from birth until their fifth birthday, completely free to their family.
“We are hugely grateful to everyone at C2C for helping us bring the joy of books and reading to even more children across the UK.”
Jack Dowling (SJM Concerts) and Rachel Lloyd (AEG Presents): “The work of Dolly Parton’s Imagination Library has created a legacy that will be felt for generations to come. As one of country music’s most influential figures, Dolly has always championed giving back, and we’re proud that the C2C community can help play a part in supporting this inspiring programme that will benefit children in the UK.”
Dolly Parton’s Imagination Library is an international, early childhood book gifting programme devoted to inspiring a love of reading in the hearts of children everywhere. With help from Dolly’s estate, The Dollywood Foundation UK, and Local Programme partners, the first Imagination Library book was gifted in the UK in 2008 and the programme has grown every year since then and currently reaches almost 90,000 children per month.
Each month the Imagination Library post a high quality, age-appropriate book to children from birth to age five. The books are specially wrapped and addressed to the child and are delivered at no cost to the family.
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ABOUT DOLLY PARTON’S IMAGINATION LIBRARY
Launched in 1995, Dolly Parton’s Imagination Library is the world’s leading early childhood book-gifting programme and the flagship initiative of The Dollywood Foundation UK. Since its founding, the program has gifted more than 300 million free books to children across the United Kington, the United States, Canada, Australia, and the Republic of Ireland.
Each month, the Imagination Library posts over 3 million high-quality, age-appropriate books directly to children’s homes, 87,000 in the UK alone. Every enrolled child receives one book per month from birth to age five, at no cost to families.
Inspired by her father’s inability to read and write, Dolly created the Imagination Library in her hometown of Sevier County, Tennessee, to inspire a love of reading from the earliest years. In true Dolly fashion, she soon shared that dream with other communities that wanted to give their children the same opportunity to Dream More, Learn More, Care More, and Be More.
The Imagination Library’s impact has been widely studied, with research consistently showing positive effects on early childhood development, kindergarten readiness, and family reading habits.
For more information, visit imaginationlibrary.com/uk.
* Subject to taxes and performing rights society. Charity number is 1121917.