| Fans have already been treated to two powerful singles from UK country artist Jade Helliwell’s upcoming acoustic EP How Love Goes, set for release on 27th September. The title track, How Love Goes, and the recent single, Bad Habit, explore two very different phases of love—capturing the magic and the heartache that comes with relationships. |
| The theme of the EP centres on the various stages of love: from the hope of finding that special someone, to the excitement of dating, the commitment of marriage, and the devastation of heartbreak. Jade herself reflects on the EP, saying: |
| “I am so happy to share this body of work with the world. I had been really diving back into my country roots when writing for this project, and I knew I wanted to go down the organic, full-band country route for this EP.” |
| Recorded live with her band in London and produced by Phil Donnelly, How Love Goes leans heavily into its acoustic, stripped-back sound—a refreshing departure from the more polished production of her recent releases. Jade adds: |
| “It was such a fun experience to be in the studio, live with the band recording this music. There’s so many country elements to this set of songs, from the lyrics to the instrumentation. I wanted something that felt more acoustic-leaning and stripped back. The band were all so encouraging and had incredible ideas throughout the process. I hope fans can connect to these songs, which dive into the different ways in which love can go.” |
| The songs on How Love Goes reflect the highs and lows of love: “It can be all-consuming and unexpected, but it can also break your heart and leave you feeling at your lowest. Love can lift you up or leave you feeling left behind, but we all jump in headfirst because there’s no greater experience in life than to love and be loved.” Says Jade. |
| Jade’s fans have already had a taste of the EP’s acoustic magic during her standout festival performances this summer at The Black Deer and The Long Road festivals, where she delivered spellbinding sets to critical acclaim. Her raw, emotional performances of some of the EP tracks left audiences eager for the full release. |
| Stay tuned for How Love Goes, available everywhere from 27th September. Pre-save now on the below link! |
| https://distrokid.com/hyperfollow/jadehelliwell/how-love-goes-3 |
| To celebrate the release of How Love Goes, Jade will embark on a UK tour this October. Tickets are going fast as fans eagerly anticipate hearing these songs live in intimate venues across the country. Leeds has sold out, and other dates are selling quickly so grab your tickets now! |
| Buy Tickets for the How Love Goes Tour here https://www.jadehelliwell.com/tour ALL TOUR DATES ARE ON THE COUNTRY LOWDOWN GIG GUIDE |
