Jade Helliwell seeks out authenticity in all aspects of life. She writes her truth into her music and makes a friend out of every fan.


Hot on the heels of her standout headline performance at Buckle & Boots Festival, she reminds us to trust our instincts with empowering new single Smoke. Inspired by moments of uncertainty from previous relationships, Smoke is a fictional tale which will ring true for many who have experienced a relationship where things don’t quite add up. The lyrics tell the story of a relationship filled with rumours and doubt, when you’re told that somebody has been unfaithful but they pass it off as gossip.


“It’s about trusting your instincts and realising that rumours don’t come from thin air. I hope people will relate to the song and that feeling of needing to be strong when you know people aren’t sincere. It’s unfortunately a feeling many of us have felt in life but hopefully people can connect with the message of Smoke and feel empowered by it.”


Recording Smoke was a fun and very different experience for Jade who laid down her vocals at Chamber Studio in Edinburgh, working remotely with Grammy winning writer and producer Femke Weidma (Seth Ennis, Sam Palladio, Jess and the Bandits, The Adelaides). With a clear vision, the production builds upon the strong foundation of Jade’s recognisable country-pop sound to showcase her powerhouse vocals and honest performance.


To bring Smoke to life visually, Jade is excited to have collaborated with Viktrs, an exciting new brand who are using innovative technology, set to be the future of music videos. In a celebration of sisterhood and female empowerment, the video sees Jade and her friends light a “Boyfriend bonfire” to purge themselves of unwanted memories from their exes.


With Viktrs, fans can discover, share, shop and purchase products and services that the artist has tagged in the video. Additionally, they can learn more about creatives who played a part towards the video’s production, explore with music and gig listings, and connect with their favourite artists through learning more about their inspirations and the causes they support.


For artists, Viktrs is reimagining the video landscape completely. Music videos are set to be revolutionised from a cost into a highly profitable digital asset – allowing artists to turn up the value of all their digital content. The Viktrs technology provides artists with new partnership opportunities, greater audience insight & interaction than ever before and focuses on ensuring they receive fair and transparent revenue per stream.


About Jade Helliwell

Born and raised in a small town in West Yorkshire UK, Jade’s world was burst open in 2017 when a video of her singing with a busker on a night in Leeds went viral. It quickly amassed 23 million views across Facebook and YouTube, and her previously released EP ‘Forget the Night’ shot back into the UK charts, reaching #1 in the country charts and #8 in the official charts. She became a Yamaha endorsed Artist, left her job as a teaching assistant to carve a career in music, and has never looked back.


Jade has mastered a notably British blend of pop and country in her sound. With her production she draws influence from the likes of Maren Morris, Cassadee Pope and Danielle Bradbery, while her lyrical storytelling is inspired by the greats, such as Patsy Cline and Dolly Parton. Writing songs about her own life and the people close to her, she forges a connection with every listener. Her honesty stirs up universal feelings to which all can relate.


In 2018 she released her EP Infatuation preceded by single ‘Drive’ which premiered on Chris Country Radio. The EP was met with rave reviews, and radio support, with ‘Drive’ amassing over 250k streams on Spotify. Jade continued to release a series of singles throughout 2019 and 2020, including ‘Put It On You’, ‘Telephone’ and ‘Stay’ which premiered on Matt Spracklen’s Country Hits Brits show on Country Hits Radio. 2020 single ‘The Moment’ featured on Spotify’s New Music Nashville playlist and ‘Stormchaser’ featured on Spotify’s Wild Country playlist and has had over 250k streams.

Upcoming Live Dates

(including joint headline tour with Kezia Gill)


7 September – The Green Note, London (w/ Candi Carpenter)

25 November – The Grace, London (w/ Kezia Gill)

26 November – Brunswick, Brighton (w/ Kezia Gill)

28 November – King Tuts Wah Wah Hut, Glasgow (w/ Kezia Gill)

1 December – Night & Day Cafe, Manchester (w/ Kezia Gill)

3 December – The New Adelphi, Hull (w/ Kezia Gill)

4 December – Kirkhamgate Village Hall, Wakefield (w/ Kezia Gill)

5 December – The Bodega, Nottingham (w/ Kezia Gill)

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