Credit: Speaking to Baylen Leonard on Absolute Radio Country
“I think the industry is underestimating the relatability to females…and it bugs me”
Shania Twain joins Absolute Radio Country to talk about upcoming album and problems in the Country Music scene
Watch video clip here: https://twitter.com/ARCountry/status/1575863538467282946?s=20&t=NWxzGmDJjItVrjLE0-X3iA
Queen of Country pop and multi-genre artist Shania Twain joined Absolute Radio Country host Baylen Leonard to talk about her upcoming album and the problems facing the country music industry.
Baylen asked the star to clear up the rumours of an upcoming album to which Shania revealed “Oh no I’ve got a new album coming, I’m just so excited about the music. I worked with several producers, I was so inspired through all of this, and I wrote a ton of songs, I was very productive in the song writing during that two-year covid isolation. So, once I got into the studio with producers it was just like wow! Omg! This is finally happening, and all that excitement went into the album. So yeah, new album coming and a tour absolutely, I’m planning a tour, but the album is right around the corner.”
The country star talked with Baylen about the slow progress in the Country music industry for women, saying “No I don’t think it’s getting better at all. I mean I was very, very lucky that I ended up a multi genre artist, I didn’t end up remaining limited…I had to work triple hard of course, you know, to make that happen too, because now you’ve got to start travelling all around the world. You have to write with more diversity in your music, I had to go off to all of those places in my mind, and physically and sonically so it was a lot of work. I mean upward 3 albums, you know three different sounds all together…it’s just a lot of extra work, but I wouldn’t be being myself if I wasn’t…being hybrid artist that I am.”
Shania commented on the lack of opportunities in county music for women, she explained “But when I look at country music and female artists in country music, they are not getting the opportunities and I think, and I’ve always thought this…even when I first came out in country, I would say to everyone around me including radio. I would go to the radio stations, and I would say I think you’re underestimating your audience; I’m appealing to the audience with my person, with my inner self, I’m telling stories to people that I think may understand and I think they need the opportunity to hear it and decide for themselves whether they relate or not. So, the industry underestimated the relatability and I think that is happening again now, I think the industry is underestimating the relatability to females, what females have to say, to the female voice and it bugs me, really if I’m just being really frank. I don’t know what to do, I’m not in that predicament anymore but I would love to help them fight their battle somehow, I just, I don’t know, maybe they have to learn how to like fishing I don’t know…I don’t know how to get them to fit in.”
You can catch up on the full interview on the FREE ‘Country Music Talk’ podcast from Absolute Radio Country here: https://planetradio.co.uk/podcasts/country-music-talk/listen/2096483/
Or listen again at www. www.absoluteradiocountry.co.uk